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Marketing & Olympic Strategy - Kenya

When it's Bigger than Sports
The Idy Media Crew Discovers Monument for Captured Slaves in West Africa

While covering the rowing events at the inaugural Niger Delta Sports Festival in Nigeria, the Idy Sports media team encountered something far deeper than athletic competition—a haunting memorial in a West African village that revealed the names of 17 locals sold into slavery centuries ago.

Standing at the very shoreline where these lives were torn from their homes, the team was struck by the gravity of the past. These weren’t nameless figures from textbooks—they were real people with families, legacies, and descendants who still live in the region today.

Beside the monument lay a rusted British slave boat, a chilling relic of the transatlantic slave trade. But its story didn’t end in tragedy alone—captives once seized control of the vessel, forcing it back to shore. It now rests as a symbol of resistance and resilience.

This experience reminded us that sports can uncover more than victory—it can reveal truths long buried. As we celebrate athletic achievement, we also honor the enduring spirit of those who were taken from these shores. Their names live on, etched in stone and memory, reminding us that history is not just remembered—it is felt.

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When Sports Met the Slave Trade

When Sports Met the Slave Trade

Related Images: When Sports Met the Slave Trade

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"The Caribbean Media Corporation (CMC) is pleased to showcase on our Caribbean Channel, CaribVision, 'The Olympic Moment – by Idy Uyoe'. 

 

These vignettes are interesting and informative and were a great lead in for our terrestrial stations, who also found them useful to engage their viewers on Olympic facts and history.

 

We encourage further development of such topical programs on matters of general interest, and we look forward to working with Idy Uyoe and his team to showcase these efforts." 

Lori Weatherhead - Team Leader

Caribbean Media Corporation

The Nigeria Olympic Committee engaged Idy Uyoe as a Consultant to conduct a Sports Marketing Workshop for our NOC and affiliated National Sport Federations, and we were quite pleased with the results. From the planning phase of the project, to organization and delivery, Idy asked the right questions and was quite thorough in his preparation and approach. We found his content insightful, his delivery engaging and his sport knowledge quite impressive. Idy clearly understood the unique challenges facing our national sport federations when it comes to attracting sponsorships to fund programme initiatives, and his presentation directly addressed these areas of need. Given the positive feedback we received from delegates, coupled with my own interaction with the Consultant, I enthusiastically recommend Idy Uyoe to those seeking a knowledgeable resource in sport marketing, and the Olympic Sport segment in general.

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Hon Tunde Papoola - Secretary-General
Nigeria Olympic Committee

"Many of our MedMedia orthopedic offices and their physicians are regularly treating professional and national sports teams as well as high school, collegiate and Olympic athletes ... The Olympic Moment with Idy Uyoe segments are interesting and engaging stories and that’s what we want to offer our MedMedia viewers." 

MedMedia

"Idy helped us create an Integrated Sports Marketing Plan for the Olympic Committee. He took the time to ask the right questions, engage members of the Olympic Committee and Sports Federations and asked the right questions required to crystalize our vision. This allowed us to partner on developing a Marketing Plan which was aligned wth our vision, and the right one for our needs."

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Alexis Sharangabo - Secretary-General
Rwanda National Olympic and Sports Committee

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