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About Idy Uyoe

Summary

Idy Uyoe is a sport marketing and communications strategist with 18 years of experience in sponsorship, activation, global events, policy development, PR, and strategic advisory services. Idy has delivered quantifiable value for the world's most valuable brands in sports, media, financial services, and NGO's. He has activated marketing programs at four Olympic Games and the FIFA World Cup and has written extensively about sports marketing, sport finance and sport development in emerging economies. As a sales and marketing professional at IBM prior to starting Idy Sports, Idy was a two-time recipient of the IBM's Chairman Award, which recognizes the top 1% of achievers worldwide. He has successfully integrated his knowledge of enterprise technology services with his passion for sport strategy to deliver impactful solutions for clients around the world.

Education 

Master of Arts - Northwestern University

Sports Administration

Focus: Marketing and Public Relations

Specialization 

The Developmental Impact of the Mega Events on City Branding, Urban Renewal, and Destination Marketing

Selected Publications 

  • Sponsorship & Funding in Sports Post COVID-19

  • Beyond Delay: The New Model for Sports Delivery

  • The 2028 Olympics: Why Los Angeles will Succeed

  • Using Sport Tourism for Destination Development

  • Inside the United States Olympic Committee:  An Organizational Analysis

  • The FIFA Football Crisis: Four Key Thoughts

  • The Refugee Olympic Team: 2016 Athletes of the Year

  •  Doping in Sports: It's Bigger than Russia

Professional Affiliations

International Society of Olympic Historians

Key Field Projects 

  • IOC Partnership - Developed marketing programs in partnership with Olympic Solidarity for National Olympic Committees, Sport Federations and National Governing Bodies

  • Closed a $128 million partnership with client in the financial services sector with NFL naming rights deal

  • The 2016 Olympic Games - Created media content around athletes and officials of the Refugee Olympic Team in Rio de Janeiro, Brazil

  •  Partnership with CNN - Associate Producer and talent for the documentary, "Ali's Comeback: the untold Story," co-promoted with the CNN Airport Network

  • FIFA World Cup - Activated brand marketing initiatives at 11 Fan Park Viewing centers during the 2010 tournament in South Africa

  • Olympic Games Results Systems - Provided support services for global media outlets at the International Broadcast Center during the Olympic Games

  • Olympic Torch Relay - Led logistics coordination during the Olympic Torch Relay

Please contact me below if I can help.

Idy Uyoe Photograph
  • Twitter
  • Facebook
  • YouTube
  • Instagram

Contact Information

Phone: (+1) 770.330.9362

E-mail: info@idysports.com

TESTIMONIALS

"The Caribbean Media Corporation (CMC) is pleased to showcase on our Caribbean Channel, CaribVision, 'The Olympic Moment – by Idy Uyoe'. 

 

These vignettes are interesting and informative and were a great lead in for our terrestrial stations, who also found them useful to engage their viewers on Olympic facts and history.

 

We encourage further development of such topical programs on matters of general interest, and we look forward to working with Idy Uyoe and his team to showcase these efforts." 

Lori Weatherhead - Team Leader

Caribbean Media Corporation

The Nigeria Olympic Committee engaged Idy Uyoe as a Consultant to conduct a Sports Marketing Workshop for our NOC and affiliated National Sport Federations, and we were quite pleased with the results. From the planning phase of the project, to organization and delivery, Idy asked the right questions and was quite thorough in his preparation and approach. We found his content insightful, his delivery engaging and his sport knowledge quite impressive. Idy clearly understood the unique challenges facing our national sport federations when it comes to attracting sponsorships to fund programme initiatives, and his presentation directly addressed these areas of need. Given the positive feedback we received from delegates, coupled with my own interaction with the Consultant, I enthusiastically recommend Idy Uyoe to those seeking a knowledgeable resource in sport marketing, and the Olympic Sport segment in general.

Hon Tunde Papoola - Secretary-General

Nigeria Olympic Committee

"Many of our MedMedia orthopedic offices and their physicians are regularly treating professional and national sports teams as well as high school, collegiate and Olympic athletes ... The Olympic Moment with Idy Uyoe segments are interesting and engaging stories and that’s what we want to offer our MedMedia viewers." 

MedMedia

"Idy helped us create an Integrated Sports Marketing Plan for the Olympic Committee. He took the time to ask the right questions, engage members of the Olympic Committee and Sports Federations and asked the right questions required to crystalize our vision. This allowed us to partner on developing a Marketing Plan which was aligned wth our vision, and the right one for our needs."

Alexis Sharangabo - Secretary-General

Rwanda National Olympic and Sports Committee

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