Summary

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Idy Uyoe is a sport marketing and communications strategist with 18 years of experience in sponsorship, activation, global events, policy development, PR, and strategic advisory services. Idy has delivered quantifiable value for the world's most valuable brands in sports, media, financial services, and NGO's. He has activated marketing programs at four Olympic Games and the FIFA World Cup and has written extensively about sports marketing, sport finance and sport development in emerging economies. As a sales and marketing professional at IBM prior to starting Idy Sports, Idy was a two-time recipient of the IBM's Chairman Award, which recognizes the top 1% of achievers worldwide. He has successfully integrated his knowledge of enterprise technology services with his passion for sport strategy to deliver impactful solutions for clients around the world.

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Education 

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Master of Arts - Northwestern University

Sports Administration

Focus: Marketing and Public Relations

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Specialization 

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The Developmental Impact of the Mega Events on City Branding, Urban Renewal, and Destination Marketing

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Selected Publications 

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• Sponsorship & Funding in Sports Post COVID-19

• Beyond Delay: The New Model for Sports Delivery

• The 2028 Olympics: Why Los Angeles will Succeed

• Using Sport Tourism for Destination Development

• Inside the United States Olympic Committee:  An Organizational Analysis

• The FIFA Football Crisis: Four Key Thoughts

• The Refugee Olympic Team: 2016 Athletes of the Year

•  Doping in Sports: It's Bigger than Russia

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