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About Idy Uyoe


Idy Uyoe is a sport marketing and communications strategist with 18 years of experience in sponsorship, activation, global events, policy development, PR, and strategic advisory services. Idy has delivered quantifiable value for the world's most valuable brands in sports, media, financial services, and NGO's. He has activated marketing programs at four Olympic Games and the FIFA World Cup and has written extensively about sports marketing, sport finance and sport development in emerging economies. As a sales and marketing professional at IBM prior to starting Idy Sports, Idy was a two-time recipient of the IBM's Chairman Award, which recognizes the top 1% of achievers worldwide. He has successfully integrated his knowledge of enterprise technology services with his passion for sport strategy to deliver impactful solutions for clients around the world.


Master of Arts - Northwestern University

Sports Administration

Focus: Marketing and Public Relations


The Developmental Impact of the Mega Events on City Branding, Urban Renewal, and Destination Marketing

Selected Publications 

  • Sponsorship & Funding in Sports Post COVID-19

  • Beyond Delay: The New Model for Sports Delivery

  • The 2028 Olympics: Why Los Angeles will Succeed

  • Using Sport Tourism for Destination Development

  • Inside the United States Olympic Committee:  An Organizational Analysis

  • The FIFA Football Crisis: Four Key Thoughts

  • The Refugee Olympic Team: 2016 Athletes of the Year

  •  Doping in Sports: It's Bigger than Russia

Professional Affiliations

International Society of Olympic Historians

Key Field Projects 

  • IOC Partnership - Developed marketing programs in partnership with Olympic Solidarity for National Olympic Committees, Sport Federations and National Governing Bodies

  • Closed a $128 million partnership with client in the financial services sector with NFL naming rights deal

  • The 2016 Olympic Games - Created media content around athletes and officials of the Refugee Olympic Team in Rio de Janeiro, Brazil

  •  Partnership with CNN - Associate Producer and talent for the documentary, "Ali's Comeback: the untold Story," co-promoted with the CNN Airport Network

  • FIFA World Cup - Activated brand marketing initiatives at 11 Fan Park Viewing centers during the 2010 tournament in South Africa

  • Olympic Games Results Systems - Provided support services for global media outlets at the International Broadcast Center during the Olympic Games

  • Olympic Torch Relay - Led logistics coordination during the Olympic Torch Relay

Please contact me below if I can help.

Idy Uyoe Photograph
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  • Instagram

Contact Information

Phone: (+1) 770.330.9362


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