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IDY SPORTS

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1100 Peachtree St, Suite 900

Atlanta, GA 30309

(+1) 404-932-9440

  • Home

  • Seminars

    • Kenya Olympic Committee Strat...
    • Zambia Olympic Committee Sport Marketing
    • Rwanda Sport Marketing & Tourism Seminar
    • Nigeria Olympic Committee Program
    • Malawi Marketing & Planning Session
  • Articles

    • My Blog
    • Published Articles
  • Media

    • The Olympic Moment Video Series
    • NPR Interview: The Tokyo 2020 Olympics
    • Radio Appearances & Podcasts
    • MetroFM, Johannesburg - Ali's Comeback
  • Presentations

    • A History of the Olympic Brand
    • Sport Tourism and Destination Marketing
    • Organizational Analysis of the USOPC
  • Resources

    • The Olympic Charter
    • Olympic Commercial Opportunities Guide
    • Olympedia - All Things Olympic Facts
    • The Olympic Marketing Report - 2021
    • The IOC Annual Report - 2021
    • The Paris 2024 Host City Contract
    • The LA 28 Host City Contract Principles
    • Directory of IOC Members
    • Analysis of the US Olympic Committee
  • Gallery

    • The 2016 Olympics - Brazil
    • Muhammad Ali Funeral Week
    • Idy Sports @ Play and Lighter Moments
  • About Me

    • Idy Uyoe's Bio
    • Contact
  • More

    Use tab to navigate through the menu items.

    IDY SPORTS GROUP

    • Home

    • Seminars

      • Kenya Olympic Committee Strat...
      • Zambia Olympic Committee Sport Marketing
      • Rwanda Sport Marketing & Tourism Seminar
      • Nigeria Olympic Committee Program
      • Malawi Marketing & Planning Session
    • Articles

      • My Blog
      • Published Articles
    • Media

      • The Olympic Moment Video Series
      • NPR Interview: The Tokyo 2020 Olympics
      • Radio Appearances & Podcasts
      • MetroFM, Johannesburg - Ali's Comeback
    • Presentations

      • A History of the Olympic Brand
      • Sport Tourism and Destination Marketing
      • Organizational Analysis of the USOPC
    • Resources

      • The Olympic Charter
      • Olympic Commercial Opportunities Guide
      • Olympedia - All Things Olympic Facts
      • The Olympic Marketing Report - 2021
      • The IOC Annual Report - 2021
      • The Paris 2024 Host City Contract
      • The LA 28 Host City Contract Principles
      • Directory of IOC Members
      • Analysis of the US Olympic Committee
    • Gallery

      • The 2016 Olympics - Brazil
      • Muhammad Ali Funeral Week
      • Idy Sports @ Play and Lighter Moments
    • About Me

      • Idy Uyoe's Bio
      • Contact
    • More

      Use tab to navigate through the menu items.
      The 1968 Olympic Protest and its Connection to Africa
      Idy Uyoe
      • Oct 16, 2021
      • 3 min

      The 1968 Olympic Protest and its Connection to Africa

      The Black Pride Salute at the 1968 Olympics in Mexico City was intended to protest racial injustice, which it did. But its impact had a...
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      Manchester United Just Signed Ronaldo. So Why Is a German Tech Firm Smiling?
      Idy Uyoe
      • Sep 9, 2021
      • 1 min

      Manchester United Just Signed Ronaldo. So Why Is a German Tech Firm Smiling?

      The signing of Christian Ronaldo from Juventus yields instant value for the German IT company TeamViewer, whose global brand awareness...
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      Messi Signing Brings Early Christmas to Sponsors
      Idy Uyoe
      • Aug 17, 2021
      • 3 min

      Messi Signing Brings Early Christmas to Sponsors

      PSG Sponsors Win Big With Messi Move, but Neymar Signing Had More Marketing Impact By Idy Uyoe Sometimes in sport marketing, the ball...
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      TESTIMONIALS

      "The Caribbean Media Corporation (CMC) is pleased to showcase on our Caribbean Channel, CaribVision, 'The Olympic Moment – by Idy Uyoe'. 

       

      These vignettes are interesting and informative and were a great lead in for our terrestrial stations, who also found them useful to engage their viewers on Olympic facts and history.

       

      We encourage further development of such topical programs on matters of general interest, and we look forward to working with Idy Uyoe and his team to showcase these efforts." 

      Lori Weatherhead - Team Leader

      Caribbean Media Corporation

      The Nigeria Olympic Committee engaged Idy Uyoe as a Consultant to conduct a Sports Marketing Workshop for our NOC and affiliated National Sport Federations, and we were quite pleased with the results. From the planning phase of the project, to organization and delivery, Idy asked the right questions and was quite thorough in his preparation and approach. We found his content insightful, his delivery engaging and his sport knowledge quite impressive. Idy clearly understood the unique challenges facing our national sport federations when it comes to attracting sponsorships to fund programme initiatives, and his presentation directly addressed these areas of need. Given the positive feedback we received from delegates, coupled with my own interaction with the Consultant, I enthusiastically recommend Idy Uyoe to those seeking a knowledgeable resource in sport marketing, and the Olympic Sport segment in general.

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      Hon Tunde Papoola - Secretary-General

      Nigeria Olympic Committee

      "Many of our MedMedia orthopedic offices and their physicians are regularly treating professional and national sports teams as well as high school, collegiate and Olympic athletes ... The Olympic Moment with Idy Uyoe segments are interesting and engaging stories and that’s what we want to offer our MedMedia viewers." 

      MedMedia

      "Idy helped us create an Integrated Sports Marketing Plan for the Olympic Committee. He took the time to ask the right questions, engage members of the Olympic Committee and Sports Federations and asked the right questions required to crystalize our vision. This allowed us to partner on developing a Marketing Plan which was aligned wth our vision, and the right one for our needs."

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      Alexis Sharangabo - Secretary-General

      Rwanda National Olympic and Sports Committee