Idy UyoeAug 11, 20213 minMessi Signing Brings Early Christmas to Rwanda (and other Sponsors)PSG Sponsors Win Big With Messi Move, but Neymar Signing Had More Marketing Value By Idy Uyoe Sometimes in sport marketing, the ball just...
Idy UyoeNov 18, 20205 minWhy the Super Eagles Coach Gernot Rohr Should NOT be Sacked Gernot Rohr deserves to keep his job, and is absolutely the right man to lead the Super Eagles.
Idy UyoeApr 15, 20205 minBeyond Delays, a New Sport Model: Why A Return to Games May Take a Bit LongerQuestions remain about when and how major sports will return. Here are four (4) key areas to consider:
