Nature

"The Olympic Moment" Video Series - The Stories Behind the Story

Valued at $6 billion annually, very few sports properties generate as much interest on a global scale as the Olympic games. An estimated 95% of the world's population recognizes the Olympic logo, which is a higher brand recognition than Coca-Cola, McDonalds or Shell. From political theatre to stories of inspiration, my "Olympic Moment" series captures a unique depth of the stories and events which contributed to making the Olympics as one of the most powerful and proftable sports properties in the world. Click here to see complete listing of Olympic Moment Vidoes.

 

Selected Videos

The image of Muhammad Ali lighting the cauldron at the Centennial Olympic Games in Atlanta is perhaps the most moving moment in Olympic and sports history.This video takes a closer look at the 1996 Olympic Torch Relay, and examines the backstory leading up to this seminal moment, and how it almost didn’t happen.

What Countries Pay for an Olympic Medal

Training to be an elite athlete is grueling enough. Now, imagine being a 30-year-old mother of two, who’s pregnant with her third child, not only training for the Olympic games, but winning four gold medals, shattering the myth that mothers could not be elite athletes. Meet “The Flying Housewife.” In this edition of our ongoing series, The Olympic Moment, we reflect on how Fanny Blankers Koen of the Netherlands decisively proved that mothers, can also be worthy Olympic Champions. 

Training to be an elite athlete is grueling enough. Now, imagine being a 30-year-old mother of two, who’s pregnant with her third child, not only training for the Olympic games, but winning four gold medals, shattering the myth that mothers could not be elite athletes. Meet “The Flying Housewife.” In this edition of our ongoing series, The Olympic Moment, we reflect on how Fanny Blankers Koen of the Netherlands decisively proved that mothers, can also be worthy Olympic Champions. 

The Black Pride Salute at the Mexico City Olympics is one of the most iconic images of the 20th Century. While Tommie Smith and Juan Carlos demonstrate visibly, this video is about the third ma on the podium podium that day - Peter Norman, and the role he played in the background to ensure the success of the salute. It also examines the retribution he faced for his role, and the events which unfolded thereafter.

The elusive Perfect 10, remains the gold standard for which gymnasts are now measured. At the 1976 Montreal Games, Nadia Comaneci of Romania scored the first ever Perfect 10 in gymnastics. So why wasn't this reflected on th scoreboard? This is the inside story of the first truely "Perfect" gynmnast in Olympic history, and how the scoreboard confused history, though it could not deny it. 

From losing his gold medal to playing the role of a diplomat persuading foreign countries to join the US boycott in 1980, Muhammad Ali had an uneven relationship with the Olympic games, which would come full circle. Here are three things about Muhammad Ali and the Olympic Games you may not have known.

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TESTIMONIALS

"The Caribbean Media Corporation (CMC) is pleased to showcase on our Caribbean Channel, CaribVision, 'The Olympic Moment – by Idy Uyoe'. 

 

These vignettes are interesting and informative and were a great lead in for our terrestrial stations, who also found them useful to engage their viewers on Olympic facts and history.

 

We encourage further development of such topical programs on matters of general interest, and we look forward to working with Idy Uyoe and his team to showcase these efforts." 

Lori Weatherhead - Team Leader

Caribbean Media Corporation

The Nigeria Olympic Committee engaged Idy Uyoe as a Consultant to conduct a Sports Marketing Workshop for our NOC and affiliated National Sport Federations, and we were quite pleased with the results. From the planning phase of the project, to organization and delivery, Idy asked the right questions and was quite thorough in his preparation and approach. We found his content insightful, his delivery engaging and his sport knowledge quite impressive. Idy clearly understood the unique challenges facing our national sport federations when it comes to attracting sponsorships to fund programme initiatives, and his presentation directly addressed these areas of need. Given the positive feedback we received from delegates, coupled with my own interaction with the Consultant, I enthusiastically recommend Idy Uyoe to those seeking a knowledgeable resource in sport marketing, and the Olympic Sport segment in general.

"Many of our MedMedia orthopedic offices and their physicians are regularly treating professional and national sports teams as well as high school, collegiate and Olympic athletes ... The Olympic Moment with Idy Uyoe segments are interesting and engaging stories and that’s what we want to offer our MedMedia viewers." 

MedMedia

Hon Tunde Papoola - Secretary Genreal

Nigeria Olympic Committee