How I Help

After 12 amazing years at IBM in corporate sales and marketing, focusing on retail and consumer banking, I decide to pursue my love of sports by translating my professional experience into my passion for marketing, events and media. I now help brands and organizations with sport marketing, sport tourism and event management, and media services. I primarily work with National Olympic Committees, international sport federations, national governing bodies and cause driven organizations. I also help cities and municipalities to develop the sport tourism sector as a growth engine. I welcome an opportunity to bring my unique skill set to your project. By developing clear program objectives, I can help with an honest appraisal of your marketing return on objective. Please hover above the images to read more.

Sport Tourism and Event Organization

Sport Seminars & Workshops 

Content Creation & Delivery

Risk Analysis & Crisis Planning

Marketing, Research & Strategy

"Sport in Africa" Expertise

Media & Broadcast Services

How to Reach Me

For more information on any of my services, or to inquire about a customized solution, please contact me here. We also encourage you to visit our social media channels to see our views on current news which impacts sport.


"The Caribbean Media Corporation (CMC) is pleased to showcase on our Caribbean Channel, CaribVision, 'The Olympic Moment – by Idy Uyoe'. 


These vignettes are interesting and informative and were a great lead in for our terrestrial stations, who also found them useful to engage their viewers on Olympic facts and history.


We encourage further development of such topical programs on matters of general interest, and we look forward to working with Idy Uyoe and his team to showcase these efforts." 

Lori Weatherhead - Team Leader

Caribbean Media Corporation

The Nigeria Olympic Committee engaged Idy Uyoe as a Consultant to conduct a Sports Marketing Workshop for our NOC and affiliated National Sport Federations, and we were quite pleased with the results. From the planning phase of the project, to organization and delivery, Idy asked the right questions and was quite thorough in his preparation and approach. We found his content insightful, his delivery engaging and his sport knowledge quite impressive. Idy clearly understood the unique challenges facing our national sport federations when it comes to attracting sponsorships to fund programme initiatives, and his presentation directly addressed these areas of need. Given the positive feedback we received from delegates, coupled with my own interaction with the Consultant, I enthusiastically recommend Idy Uyoe to those seeking a knowledgeable resource in sport marketing, and the Olympic Sport segment in general.

"Many of our MedMedia orthopedic offices and their physicians are regularly treating professional and national sports teams as well as high school, collegiate and Olympic athletes ... The Olympic Moment with Idy Uyoe segments are interesting and engaging stories and that’s what we want to offer our MedMedia viewers." 


Hon Tunde Papoola - Secretary Genreal

Nigeria Olympic Committee